Avroy Shlain is one of South Africa’s leading direct-selling beauty and cosmetics businesses, supported by approximately 60,000 independent sales-force members throughout South Africa and and six neighboring countries. Its in-house-owned brands span fragrances, personal care, skin care, body care and colour cosmetics — priced for lower to the middle-LSM market. Products are distributed from a central Midrand warehouse to more than 700 delivery points nationally via third-party couriers.
Held in Trinitas Equity Partners.
